Benchmarking for Sustainable Touristic Development: the Case of Pavia (Lombardy, Italy).

Angelo Riva - Università Milano e ODCEC MILANO, Luciano Pilotti - Università Milano

Abstract


The paper analyzes in detail the implementation and the process of benchmarking for improving territorial and touristic development.This research uses primary and secondary data. The results show as the benchmarking methodology can be a tool for improving the strategy. Collaborative benchmarking can be useful to share models and experiences between partners and also global benchmarking is important for the international research of the best practices.


Keywords


sustainable development, benchmarking, touristic and territorial strategy, innovation, strategy

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DOI: http://dx.doi.org/10.13132/2038-5498/12.2.241-261

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Registered by the Cancelleria del Tribunale di Pavia N. 685/2007 R.S.P. – electronic ISSN 2038-5498

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