Searching for an excellent strategy, communication, and CRS for the Opera Theaters, A benchmarking study
Abstract
This study aims to compare a series of cases of excellence: La Scala of Milan and three other excellent theaters and explore the application of strategy and corporate social responsibility (CSR) and communication of entertainment organizations, The results analyze, by benchmarking methodology, the best practice and standards for improvement the communication strategy to reach a wider audience and apply CSR strategies.
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PDFDOI: http://dx.doi.org/10.13132/2038-5498/16.2.601-619
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Registered by the Cancelleria del Tribunale di Pavia N. 685/2007 R.S.P. – electronic ISSN 2038-5498
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