Searching for an excellent strategy, communication, and CRS for the Opera Theaters, A benchmarking study

Angelo Riva - University of Milan, Italy, and ODCEC, Luciano Pilotti - Full professor. Department of Environmental Science and Policy. University of Milan., Alberto Bentoglio - Full professor. Department of Cultural and Environmental Heritage. University of Milan.

Abstract


This study aims to compare a series of cases of excellence: La Scala of Milan and three other excellent theaters and explore the application of strategy and corporate social responsibility (CSR) and communication of entertainment organizations, The results analyze, by benchmarking methodology, the best practice and standards for improvement the communication strategy to reach a wider audience and apply CSR strategies.


Keywords


Excellence, Théâtre, Benchmarking, Corporate Social Responsibility.

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DOI: http://dx.doi.org/10.13132/2038-5498/16.2.601-619

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Registered by the Cancelleria del Tribunale di Pavia N. 685/2007 R.S.P. – electronic ISSN 2038-5498

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